In cooperation with Zippo street-artist Ben Eine unveiled a huge 17,500 square meter mural. Depicting the word “CREATE” the artwork came to life on an unconventional canvas: an industrial ground space in East London.
The artwork required about 2850 liters of Paint and a team of 30 supporting volunteers as well as six co-artists. Because of the huge scale of the piece, Eine could only check his work’s progress with the use of drone footage.
Zippo’s campaign also involved the production of a limited edition lighter with Eine’s “CREATE”-Logo, based on the mural to remember the imposing artwork-cooperation.